BBC’s research into UK gamers is now available

The BBC’s Creative Research and Development Team has produced a white paper of figures on UK gamers which is currently available over at Wonderland where Alice, who was involved with the paper, has posted some insider notes on the research. Gamers in the UK is the results of a study covering just under three-and-a-half thousand people and was to answer a few questions. From the white paper they were:

• How many people are playing games in the UK?
• How, where, when and why they play games?
• When is the family television used as a monitor for a console?
• The context in which gaming plays a role in people’s lives? [Uh… sticking a question mark on the end doesn’t make it a question. Do some proofreading! – Weefz]
• Do people play games in isolation, or in a social situation?
• How does the public’s relationship with radio, television and mobile devices affect the games they play?
• What value do people place on the time spent playing?

I’m still not convinced by the sample size of 3442 considering the population of the UK is 59.8 million? So they’ve surveyed 0.006% of the population…

It makes interesting reading though and the graphics and layout are a bit mad – see pages 7 and 8 of the pdf file. There’s also a little graphical summary on the BBC website.